Page 11 - Purchasing Power Black Kids and American Consumer Culture
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x  .  Preface

       on. In the introduction  to this book,  issues related to  doing fieldwork at
       home are sketched out; they are addressed more fully  in the book's  after-
       word. For those interested  in knowing more  about  these aspects  of the
       work before diving into the ethnographic material, I suggest going to the
       final  chapter  first. I have not  placed this material  earlier  in the  book,
       however, because it seems to me that  as it is, it takes almost  too  long to
       get to the lives of the children who are the focus of this  work.
          Children  and childhood  have been marginalized in ethnographic  in-
       quiry. In particular, the  lives and  worlds  of children  have rarely  been
       viewed as profound enough,  complex  enough,  or important  enough  to
       support serious social theory or political economy. A growing number of
       scholars have begun the important  work  of critically investigating child-
       hood  in ways that do not reproduce the paternalism (or maternalism)
       that has plagued much previous research, placing the lives and worlds of
       children at the center of social, historical, and political processes. In these
       new perspectives children are viewed as knowing  historical  subjects. As
       people  whose  lives have implications  that go beyond  a personal,  small
       sphere,  children  are more  than  receivers of care and  sustenance,  con-
       sumers of food  and  resources: they are,  like their adult  and  adolescent
       counterparts,  active participants  in the complex processes that  make up
       daily life and global politics. This book  does not  engage in a detailed dis-
       cussion of theoretical issues surrounding the theorization  of children and
       childhood,  although  I view such questions to  be of great  importance. 1
       Rather, in basing this ethnography  on children while engaging questions
       of political economy, social justice, and social inequality, my belief is that
       the relevance of children's lives to these important arenas—and the ways
       in which we think about them—is made clear.
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