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2. Experience as Erfahrung is to be distinguished from Erlebnis. The latter is related
to a punctuated encounter in time and space, such as the sight of a car crash, whereas
the former is understood as the unfolding through time of a continuous narrative that
has a past, present, and future. The structure of the classical Bildungsroman is an example
of Erfahrung, while the shock of viewing a ®eeting image projected on a screen occupies
the temporality of Erlebnis.
3. For a brief overview of shifts in Indian television, see Rajagopal 1993, 91–111.
4. Arif Dirlik (1994, 341) makes a similar argument in the case of the philosophy
of Confucianism and capitalist restructuring in China, in “The Postcolonial Aura: Third
World Criticism in the Age of Global Capitalism.”
5. See, especially, Walter Benjamin’s “The Storyteller” and “On Some Motifs in
Baudelaire,” in Illuminations (1968).
6. Online at http://www.geocities.com/CapitolHill/Lobby/9089/aims.html.
7. Available at http://www.eprarthana.com.
8. “Hook Them at Any Cost,” Screen, November 21, 1997, 34.
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