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274    CHAPTER 10  Usability testing




                         and strict controls on user recruitment, usability testing may, in fact, become ex-
                         perimental design. The only difference would be that experimental design is looking
                         for statistically significant differences between groups to learn some research truth,
                         whereas usability testing is looking for ways to identify usability flaws and improve
                         specific interfaces.

                         10.5.2   STAGES OF USABILITY TESTING

                         Usability testing is not something that just happens. It requires a lot of advance plan-
                         ning. Different authors on the topic describe different steps, but the reality is that
                         there are a lot of advance planning steps involved. See Table 10.3 for examples of the
                         stages of usability testing from two different authors.

                          Table 10.3  Stages of Usability Testing From Different Authors
                          Stages of Usability Testing
                          (Rubin and Chisnell, 2008)     (Lazar, 2006)
                          Develop the test plan          Select representative users
                          Setup the test environment     Select the setting
                          Find and select participants   Decide what tasks users should perform
                          Prepare test materials         Decide what type of data to collect
                          Conduct the test sessions      Before the test session (informed consent, etc.)
                          Debrief the participants       During the test session
                          Analyze data and observations  Debriefing after the session
                          Report findings and recommendations  Summarize results and suggest improvements

                            There are a number of stages of usability testing that seem very similar to experi-
                         mental design (see Chapter 3). Often, a usability expert, taking the role of the usability
                         moderator, manages the process. For more detailed information about moderator roles,
                         we suggest that you consult Dumas and Loring (2008). The moderator should deter-
                         mine which users would be appropriate, representative participants to take part in the
                         usability testing. If the typical users of the new interface system are nurses at a hospital,
                         it is inappropriate (and probably unethical) to use undergraduate students in business to
                         perform the usability testing (although nursing students might be appropriate, depend-
                         ing on the level of domain knowledge and job experience required). If appropriate user-
                         centered design methods have been utilized, there should be existing user personas
                         and task scenarios that can help guide you in this process. Some of the most common
                         criteria for determining representativeness of users, include age, gender, education, job
                         responsibility and or/domain expertise, technical experience (in general), and experi-
                         ence with specific software or hardware devices (Tullis and Albert, 2008).
                            Once you have figured out who the representative, appropriate users are, the next
                         goal is to try and recruit them. Again, this is very similar to experimental design.
                         For instance, users expect to be paid for their participation in usability testing, just
                         as they expect to be paid for their participation in an experimental study. However,
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