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phone or full-featured computer-like mobile phone that comes with navi-
        gation software. A less expensive option is a WAP (wireless application
        protocol)-enabled mobile phone that has both GPS and Web access to digital
        maps. GPS also can be found pre-installed or portable in a growing number
        of privately owned passenger cars. Young and increasingly affluent Chinese
        consumers would never use printed maps or Yellow Pages directories to find
        their way.


                                Map heaven

        I arrive at Lingtu in a company car that picked me up so that I wouldn’t get
        lost. The journey takes about an hour in heavy traffic from my comfortable
        hotel in the new Wall Street-style financial district on the west side. Lingtu has
        surprisingly contemporary headquarters in a high-tech office park. Entering a
        spacious marble lobby, I climb the steps, passing a stark white interior
        courtyard. Upstairs, there’s a couple of Ping-Pong tables in a corridor plus a
        row of carpet samples laid out to select for the next office expansion—both
        cultural relics of Silicon Valley in the booming late 1990s.
            I’m here to interview Lingtu cofounder and former CEO Tang Ningzhe.
        Tang’s assistant, Wenyan Chen, or Anny, a petite young lady whose tight
        clothes show off her lean frame, leads me into a conference room, leaving me
        waiting for 10 minutes before Tang bounds in with Anny in tow. Tang, 38
        years old, is a round-faced man with uneven teeth, an impatient air, and black
        hair that sprouts from his head in a bowl-like pattern. He seems nervous,
        probably because venture partner Tse is supposed to be here. I decide to
        plunge ahead with my questions, fearing that Tang may have only an hour. I
        didn’t have to worry. We go for two hours before a break for lunch at a
                                            restaurant in the complex.
                                                Anny translates for Tang, one
                                            of the few Chinese entrepreneurs
        “My dream was to make life more convenient
        for customers, to make my products and see  I’ve met who doesn’t speak English.
        customers using them. This is exciting.”  That doesn’t stop him from
                                            answering rapid-fire cell phone calls
                 Tang Ningzhe,
                                            and simultaneously checking his
         cofounder and chief strategy officer, Lingtu
                                            laptop for e-mails as he sketches his
                                            biographical details. The firstborn



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