Page 173 - Social Marketing for Public Health Global Trends and Success Stories

57977_CH06_final.qxd:Cheng 11/5/09 4:39 PM Page 146

146 CHAPTER 6 ■ Increasing School Meal Uptake in a Deprived Region in England

• Dinner nannies’ satisfaction with their work, their knowledge of nutritional
guidelines, their belief in the importance of providing children with a
balanced diet, and their self-reported confidence at managing the dining
room (including speaking to children, organizing queues, etc.).
• The number of head teachers who downloaded the newsletter and the
number who meet with their catering manager.
These other measures will be evaluated in Autumn 2009.
Due to financial difficulties, the one-choice menu, although implemented in
some schools, was not evaluated. The training for dinner nannies has also been de-
layed, and will now be piloted in Autumn 2009.

QU ESTIONS F OR DISCUS S ION

1. What kind of health communication activities are suitable in a school setting
for children aged 7 to 11?
2. What interventions would you develop for the too busy and engaged and
passionate head teachers?
3. How important is stakeholder engagement in the development of a project
such as the one described in this chapter? What objectives might the different
stakeholders have, and how might they conflict?

RE F E RE NCES

British Broadcasting Corporation (BBC). (2005, August 11). Health inequality gap widening.
BBC News. Retrieved July 28, 2009, from http://news.bbc.co.uk/2/hi/health/4139440.stm
Department of Health. (2004). Choosing health: Making healthy choices easier. Retrieved
July 28, 2009, from http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/
PublicationsPolicyAndGuidance/DH_4094550
Department of Health. (2009). About us. Retrieved July 28, 2009, from http://www.dh.gov.uk/
en/Aboutus/HowDHworks/DH_074813
Jamie’s School Dinners. (2005). Retrieved July 28, 2009, from http://www.jamieoliver.com/
schooldinners/history
Nelson, M., Nicholas, J., Suleiman, S., Davies, O., Prior, G., Hall, L., et al. (2005). School meals in
primary schools in England. Research Report RR753. London: Department for Education
and Skills.
Office for National Statistics. (2001). Population of Great Britain by religion. Retrieved July 28,
2009, from http://www.statistics.gov.uk/cci/nugget.asp?id=954
Office for National Statistics. (2008a). Local area labour markets: Statistical indicators. Retrieved
July 28, 2009, from http://www.statistics.gov.uk/downloads/theme_labour/LALM_statistical
_indicators_Apr08.pdf