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50 CHAPTER 2 ■ Reducing Tobacco Use in the United States

and she beats it to death with a shoe” (Voelpel, 2004). All to convince her, of
course, that she can do it!
The latest campaign (2008) as this chapter was written, “Cold Turkey,”
emphasizes the importance of having a plan for organizing the quitting
process. The star of the campaign is a real cold turkey, representing the diffi-
culty of quitting “cold turkey” without a plan in place (see Figure 2-6).
In addition, the Tobacco Program hosts a Web site (Quitline.com) where
visitors can listen to a sample call to the Quit Line, read stories from people
who have quit tobacco, learn about the physical changes they can expect once
they stop using tobacco, and meet some of the Washington Tobacco Quit
Line specialists.

BU D G E T

Funding for the Quit Line is from tobacco settlement dollars plus some en-
hanced funds from the Centers for Disease Control and Prevention (CDC) to
run targeted promotions. The 2007–2008 budget for the service and promotion
of the service was $2.8 million.

FIGURE 2-6 Graphic Image from 2008 Campaign Stressing the Need to Quit
Courtesy of David Emmite Photography