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Perceptions of Self                                              239




























                                                    Figure 29.1.  Talk Nice display


                                Talk Nice exhibits social understanding by eliciting and responding to a self-
                              consciousness in the viewer about their speech, their bodily dynamics, and
                              their own mechanisms of understanding. But Van der Zaag says that she is not
                              interested in virtuality (and therefore, one could assume, the autonomy of her
                              agent), or how human relations have been changed by it. Rather, she describes
                              her work as directed toward the changing nature of emotionality in language
                              and strategies for eliciting audience attention to such issues. The technological
                              setup is just a facilitator for an investigation of evolving language exchange
                              among people. Yet this begs the question as to why she would use an artificial,
                              interactive setup to focus on language. It builds into the work an implication
                              that mimicry through the pervasiveness of electronic media plays an important
                              part in transformations of language, specifically the "upism" that the participant
                              is to learn. Although the key practice phrase for learning how to speak this way
                              is the now broadly familiar, "I’m a Canadian, eh?" with its upward lilt on that
                              last word, my sense is that the popular use of this mode of speech spread via
                              TV from the Valley Girls of California in the eighties. Van der Zaag naturalizes
                              these kinds of subtle changes in usage, by setting up her software agent as an
                              extension of human exchange rather than foregrounding ideas about autonomy
                              or emergence. After all, SAY only hears how you say it, not what you say.
                                But more to the point, whatever the entanglement here between the partici-
                              pant, the agent, and the social history of language, and whether we consider the
                              Talk Nice system from an IA or artwork point of view, the agent nonetheless
                              has a lot of authority. It is perhaps even more authoritarian than if it tried to
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