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58            PART TWO  MANAGING SOFTWARE PROJECTS


                       software projects has improved somewhat, our project failure rate remains higher
                       than it should be. 2
                          In order to avoid project failure, a software project manager and the software engi-
                       neers who build the product must avoid a set of common warning signs, understand
                       the critical success factors that lead to good project management, and develop a com-
                       monsense approach for planning, monitoring and controlling the project. Each of
                       these issues is discussed in Section 3.5 and in the chapters that follow.



                 3.2   PEOPLE
                       In a study published by the IEEE [CUR88], the engineering vice presidents of three
                       major technology companies were asked the most important contributor to a suc-
                       cessful software project. They answered in the following way:
                       VP 1:  I guess if you had to pick one thing out that is most important in our environment,
         “Companies that    I'd say it's not the tools that we use, it's the people.
          sensibly manage  VP 2: The most important ingredient that was successful on this project was having
          their investment in
          people will prosper  smart people . . . very little else matters in my opinion. . . . The most important
          in the long run.”  thing you do for a project is selecting the staff . . . The success of the software
                            development organization is very, very much associated with the ability to recruit
          Tom DeMarco &
          Tim Lister        good people.
                       VP 3: The only rule I have in management is to ensure I have good people—real good
                            people—and that I grow good people—and that I provide an environment in
                            which good people can produce.
                       Indeed, this is a compelling testimonial on the importance of people in the software
                       engineering process. And yet, all of us, from senior engineering vice presidents to
                       the lowliest practitioner, often take people for granted. Managers argue (as the pre-
                       ceding group had) that people are primary, but their actions sometimes belie their
                       words. In this section we examine the players who participate in the software process
                       and the manner in which they are organized to perform effective software engi-
                       neering.

                       3.2.1  The Players
                       The software process (and every software project) is populated by players who can
                       be categorized into one of five constituencies:
                         1. Senior managers who define the business issues that often have significant
                            influence on the project.

                       2  Given these statistics, it’s reasonable to ask how the impact of computers continues to grow
                          exponentially and the software industry continues to post double digit sales growth. Part of the
                          answer, I think, is that a substantial number of these “failed” projects are ill-conceived in the first
                          place. Customers lose interest quickly (because what they requested wasn’t really as important as
                          they first thought), and the projects are cancelled.
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