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212 THE ROLE OF CREATIVITY, INVENTION, AND INNOVATION IN SOLID WASTE MINIMIZATION

4 The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading
Design Firm by Tom Kelley with Jonathan Littman (Currency/ Doubleday, 2001).
5 The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s
Advocate and Driving Creativity throughout Your Organization by Tom Kelley
with Jonathan Littman (Currency/Doubleday, 2005).
6 Innovation and Entrepreneurship by Peter F. Drucker (Butterworth Heineman,
2007).
7 Making Innovation Work: How to Manage It, Measure It, and Profit from It by
Tony Davila, Marc J. Epstein, and Robert Shelton (Wharton School Publishing,
2005).
8 Harvard Business Review on Innovation by Clayton M. Christensen, Michael
Overdorf, Ian MacMillan, and Rita McGrath (Harvard Business School Press,
2001).
9 The Myths of Innovation by Scott Berkun (O’Reilly, 2007).
10 Ten Rules for Strategic Innovators: From Idea to Execution by Vijay
Govindarajan and Chris Trimble (Harvard Business Press, 2005).
11 Innovation Nation: How America Is Losing Its Innovation Edge, Why It Matters,
and What We Can Do to Get It Back by John J. Kao (Free Press, 2007).
12 The Game-Changer: How You Can Drive Revenue and Profit Growth with
Innovation by A. G. Lafley and Ram Charan (Crown Business, 2008).
13 Diffusion of Innovations, 5th ed., by Everett M. Rogers (Simon & Schuster, 2003).