Page 24 - Introduction to Electronic Commerce and Social Commerce
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                             Analysing Media Sport














                    IMAGE AVAILABLE ON THE HARD COPY
























                                     KEY CONCEPTS
                 Semiotics                         Discourse analysis
                 Signifier & signified               Discourses & statements


                  Denotation & connotation         Discursive formation
                  Myth & ideology                  The gaze
                  Encoding & decoding              Affect
                 Intertextuality                   Autoethnography









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