Page 8 - Introduction to Electronic Commerce and Social Commerce
P. 8
Contents
Acknowledgments ix
Introduction: Interacting with Media Sport 1
1 Analysing Media Sport 13
2 Sport on Film 33
3 Televised Sport 53
4 Sport and the Press 73
5 Sport and Magazines 95
6 Sport in Advertising 117
7 Sport, Media and Visual Culture 135
8 New Media Sportscapes: Branding and the Internet 161
9 Making Connections: Wimbledon, Media and Society 183
References 189
Index 203
– vii –
