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                         Part I: Tackling Data Analysis and Model-Building Basics
                                  Every margin of error is interpreted as plus or minus a certain number of
                                  standard errors. The number of standard errors added and subtracted is
                                  determined by the confidence level. If you need more confidence, you add
                                  and subtract more standard errors. If you need less confidence, you add and
                                  subtract fewer standard errors. The number that represents how many standard
                                  errors to add and subtract is different from situation to situation. For one
                                  population mean, you use a value on the t-distribution, represented by t  ,
                                                                                               n – 1
                                  where n is the sample size (see Table A-1 in the appendix).
                                  Suppose you have a sample size of 20, and you want to estimate the mean of a
                                  population with 90 percent confidence. The number of standard errors you
                                  add and subtract is represented by t  , which in this case is t  = 1.73. (To find
                                                                n – 1                 19
                                  these values of t, see Table A-1 in the appendix, with n – 1 degrees of freedom
                                  for the row, and                  for the column.)

                                  Now suppose you want to be 95 percent confident in your results, with the
                                  same sample size of n = 20. The degrees of freedom are 20 – 1 = 19 (row) and

                                  the column is for          . The t-table gives you the value of t  = 2.09.
                                                                                           19
                                  Notice that this value of t is larger than the value of t for 90 percent confidence,
                                  because in order to be more confident, you need to go out more standard
                                  deviations on the t-distribution table to cover more possible results.

                                  Large confidence, narrow intervals — just the right size
                                  A narrow confidence interval is much more desirable than a wide one. For
                                  example, claiming that the average cost of a new home is $150,000 plus
                                  or minus $100,000 isn’t helpful at all because your estimate is anywhere
                                  between $50,000 and $250,000. (Who has an extra $100,000 to throw around?)
                                  But you do want a high confidence level, so your statistician has to add and
                                  subtract more standard errors to get there, which makes the interval that
                                  much wider (a downer).

                                  Wait, don’t panic — you can have your cake and eat it too! If you know you
                                  want to have a high level of confidence but you don’t want a wide confidence
                                  interval, just increase your sample size to meet that level of confidence.

                                  Suppose the standard deviation of the house prices from a previous study is
                                  s = $15,000, and you want to be 95 percent confident in your estimate of aver-
                                  age house price. Using a large sample size, your value of t (from Table A-1 in
                                  the appendix) is 1.96.

                                  With a sample of 100 homes, your margin of error is             .
                                  If this is too large for you but you still want 95 percent confidence, crank up











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