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CHAPTER 11
Global/International
Issues
CHAPTER oBJECTIVES
After studying this chapter, you should be able to do the following:
1. Explain the advantages and 5. Compare and contrast the culture
disadvantages of entering global in the United States with Mexico
markets. and Japan.
2. Discuss protectionism as it impacts the 6. Describe how management style
world economy. varies across Europe.
3. Explain when and why a firm (or 7. Discuss communication differences
industry) may need to become more or across countries.
less global in nature to compete.
4. Discuss the global challenge facing
American firms.
Assurance of Learning Assurance of Learning Assurance of Learning Assurance of Learning
Exercise 11A Exercise 11B Exercise 11C Exercise 11D
McDonald’s Wants to Enter Does My University Recruit in Assessing Differences in How Well Traveled Are
Africa. Help Them. Foreign Countries? Culture Across Countries Business Students at Your
University?
