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CHAPTER 2 • THE BUSINESS VISION AND MISSION 55

3. Fred David, “How Companies Define Their Mission,” Long 8. Brian Dumaine, “What the Leaders of Tomorrow See,”
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Current Readings

Baetz, Mark C., and Christopher K. Bart. “Developing Mission Davies, Stuart W., and Keith W. Glaister. “Business School
Statements Which Work.” Long Range Planning 29, no. 4 Mission Statements—The Bland Leading the Bland?”
(August 1996): 526–533. Long Range Planning 30, no. 4 (August 1997): 594–604.
Bartkus, Barbara, Myron Glassman, and R. Bruce McAfee. Day, George S., and Paul Schoemaker, “Peripheral Vision:
“Mission Statements: Are They Smoke and Mirrors?” Sensing and Acting on Weak Signals.” Long Range
Business Horizons 43, no. 6 (November–December Planning 37, no. 2 (April 2004): 117.
2000): 23. Gratton, Lynda. “Implementing a Strategic Vision—Key Factors
Brabet, Julienne, and Mary Klemm. “Sharing the Vision: for Success.” Long Range Planning 29, no. 3 (June 1996):
Company Mission Statements in Britain and France.” 290–303.
Long Range Planning (February 1994): 84–94. Ibarra, Herminia, and Otilia Obodaru. “Women and the Vision
Collins, David J., and Michael G. Rukstad. “Can You Say Thing.” Harvard Business Review (January 2009):
What Your Strategy Is?” Harvard Business Review 62–71.
(April 2008): 82. Larwood, Laurie, Cecilia M. Falbe, Mark P. Kriger, and Paul
Collins, James C., and Jerry I. Porras. “Building a Visionary Miesing. “Structure and Meaning of Organizational
Company.” California Management Review 37, no. 2 Vision.” Academy of Management Journal 38, no. 3 (June
(Winter 1995): 80–100. 1995): 740–769.
Collins, James C., and Jerry I. Porras. “Building Your Company’s Lissak, Michael, and Johan Roos. “Be Coherent, Not
Vision.” Harvard Business Review (September–October Visionary.” Long Range Planning 34, no. 1
1996): 65–78. (February 2001): 53.
Conger, Jay A., and Douglas A. Ready. “Enabling Bold McTavish, Ron. “One More Time: What Business Are You
Visions.” MIT Sloan Management Review 49, no. 2 In?” Long Range Planning 28, no. 2 (April 1995):
(Winter 2008): 70. 49–60.
Cummings, Stephen, and John Davies. “Brief Case—Mission, Newsom, Mi Kyong, David A. Collier, and Eric O. Olsen. “Using
Vision, Fusion.” Long Range Planning 27, no. 6 “Biztainment” to Gain Competitive Advantage.” Business
(December 1994): 147–150. Horizons (March–April 2009): 167–166.