Page 191 - Critical Dialogues in Cultural Studies
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DICK HEBDIGE 179

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                                    Against totalization
            An antagonism to the ‘generalizing’ aspirations of all those pre-Post-erous
            discourses  which  are  associated  with  either  the  Enlightenment  or
            the  western  philosophical  tradition—those  discourses  which  set  out  to
            address  a  transcendental  Subject,  to  define  an  essential  human  nature,  to
            prescribe  a  global  human  destiny  or  to  proscribe  collective  human  goals.
            This  abandonment  of  the  universalist  claims  underwriting  all  previous
            (legitimate)  forms  of  authority  in  the  West  involves,  more  specifically  a
            rejection  of  Hegelianism,  marxism,  any  philosophy  of  history  (more
            ‘developed’  or  ‘linear’  than,  say,  Nietzsche’s  doctrine  of  the  Eternal
            Recurrence)  and  tends  (incidentally?)  towards  the  abandonment  of  all
            ‘sociological’  concepts,  categories,  modes  of  enquiry  and  methods.
            Sociology  is  condemned  either  in  its  positivist  guises  (after  Adorno,
            Marcuse, etc.) as a manifestation of instrumental-bureaucratic rationality,
            or  more  totally  (after  Foucault)  as  a  form  of  surveillance/control  always-
            already complicit with existing power relations. In the latter case, no real
            distinctions  are  made  between  positivist/non-positivist;  qualitative/
            quantitative;  marxist/pluralist/  interpretive/functionalist,  etc.,  sociologies:
            all  are  seen  as  strategies  embedded  in  institutions  themselves  irrefragably
            implicated  in  and  productive  of  particular  configurations  of  power  and
            knowledge.  In  place  of  the  totalizing  intellectual  Foucault  offers  us  the
            intellectual-as-partisan:  producer  of  ‘socio-fictions’  which  despite  their
            equivocal  truth  status  may  have  ‘reality-effects’,  and  the  intellectual-as-
            facilitator-and-self-conscious-strategist  (Foucault’s  work  with  prisoners’
            rights groups is often cited as exemplary here). All larger validity claims are
            regarded  with  suspicion.  Beneath  the  euphemistic  masks  of,  for  instance,
            ‘disinterested  Reason’,  ‘scientific  marxism’,  ‘objective’  statistics,  ‘neutral’
            description,  ‘sympathetic’  ethnography  or  ‘reflexive’  ethnomethodology,
            the  Eye  of  the  Post  is  likely  to  discern  the  same  essential  ‘Bestiary  of
            Powers’  (see  especially,  Jean  Baudrillard  (1983a)  and  Paul  Virilio  (1983)
            for  explicit  denunciations  of  ‘sociology’).  There  is  an  especially  marked
            antipathy to sociological abstractions like ‘society’, ‘class’, ‘mass’, etc. (see
            Lyotard  (1986b)).  The  move  against  universalist  or  value-free  knowledge
            claims gathers momentum in the 1960s with the growth of phenomenology
            but  reaches  its  apogee  in  the  late  1960s  and  1970s  under  pressure  from
            ‘external’  demands  mediated  through  social  and  political  movements,
            rather  than  from  epistemological  debates  narrowly  defined  within  the
            academy. In the late 1960s the challenge comes from the acid perspectivism
            of the drug culture, from the post-’68 politics of subjectivity and utterance
            (psychoanalysis,  post-structuralism)  and  from  the  fusion  of  the  personal
            and the political in feminism, etc.
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