Page 120 - Successful Onboarding

Teaching Culture So That Our New Hires “Get It” • 109

Aerospace and Defense Company

“We’re at our best when we collaboratively create a solution that addresses a
well-defined, incredibly hard customer engineering problem.”
vs.

“We’re great because we collaborate across lines of business to solve hard
customer problems.”

“We’re at our best when we’re not limiting our solutions to things we do
ourselves, but bringing in external partners to serve customer needs.”
vs.

“We’re great because we bring best of breed solutions to the market.”

Consumer Electronics Company

“We are at our best when global management is having a two-way dialogue
with local markets rather than dictating top-down.”

vs.
“We’re great because global leadership has a two-way dialogue with local
markets.”
“We’re at our best when we understand the perspectives and realities of
our partners’ businesses.”
vs.

“We’re great because we don’t impose the ‘our way’ on our partners.”

As a final word of advice for designing acculturation messaging, we want
to stress the importance of customizing to different segments of employ-
ees. New hires require slightly different support depending upon where
they are in their careers, where they work in the business, etc. If you have
a limited budget, we advise spending more of the development and delivery
budget on acclimating more experienced hires. Although this may at first