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“Limited Upside in Flying Blind”: Driving Strategic Insight • 189


        Formal follow up discussions should be scheduled and can take place
        at the 6-, 9-, and 12-month points. At all of these meetings, the conversa-
        tion should run in both directions, with the new hire’s manager or men-
        tor first gauging the employee’s understanding of the strategy and then
        asking the new hire to share his or her ideas. These ideas should include
        suggestions to inform any revisions to the strategy, but with greater focus
        on business unit, function, and role-specific related issues, and they should
        also include ideas for how to better execute the current strategy.
           By engaging new hires in this way, the conversation reinforces a key
        principle of the new employer-employee compact: That the company truly
        cares about the new hire’s opinions and ideas and is willing to invest in
        the time to hear them. Reinforcing that the company cares is important
        not merely because it helps the new hire to feel good. “Truly cares” means
        that your company is going through this exercise because it expects a con-
        tribution of significance from the new hire community on this front. The
        “expects” part is important; there is no need to put undue pressure on your
        new hire class, but you should set an expectation early (ideally in the
        recruiting stage) that the company believes all employees can potentially
        to contribute to its plans. You should communicate this upon the new
        hire’s arrival, throughout the various orientation communications, as part
        of the broader onboarding conversation, and most certainly in the core
        periodic check points. Employees will come away more motivated than
        ever to do their best because they feel that they are being listened to and
        that the potential exists for them to make a real difference.
           Solicitation of strategic insights can also take place in the form of
        an open-ended survey as opposed to an actual interview. For larger enter-
        prises, insight collection/synthesis is obviously easier with electronic
        collection, and as long as you have a very strong analyst reviewing the sub-
        missions, it can be an efficient and effective exercise. We strongly suggest
        that you collect strategic insights live in the form of discussion with a men-
        tor or managers; that way, you can in the same forum provide feedback
        and together make plans with the new hire to socialize or take action on
        the ideas. Here are some questions we recommend covering:

           1. Do you believe you have a good understanding of our company
             strategy? Business Unit (BU)? Functional? How would you
             explain it?
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