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Urban Circular Economy: The New Frontier Chapter j 12 237


                Cities are successfully embracing the circular economy and are looking on
             how to capture and repurpose key resources. Cities represent a fundamental
             catalytic power to drive resource efficiency and circular economy forward, and
             make them among the greatest beneficiaries of such a transition. Clever Eu-
             ropean city leaders are systematically reengineering the current urban systems,
             to explore new ways of value creation and optimization, while ensuring long-
             term prosperity, resource sufficiency, economic viability, and well-being in
             urban centers.
                As urban populations continue to rise, smart leaders must find ways to cope
             with acute demands for resources and space, and the mainstream strategy to do
             this is the urban circular economy.
                Applying the urban circular economy principles, planners and policy
             makers are rethinking the way our current urban systems operate but for this
             they need to learn from previous mistakes and implement these lessons to
             enable long-term resilience, resource optimization, economic prosperity, and
             human well-being.
                From roads made out of waste plastic to bricks made from old construction
             waste, many cities are developing projects that involve local administrations,
             businesses, and citizens in a completely new way of cooperating and sharing
             value.
                In this context, built-up urban areas create perfect conditions for the
             development of peer-to-peer business models. In Europe, for instance, where
             almost 90% of households own a car, car sharing has been shown to help
             reduce traffic without taking away people’s freedom to drive. It also helps cut
             the cost of maintaining and parking cars. The question is how to go beyond
             individual examples of circular innovation to build a citywide circular system.
             In this respect, business will have a major role in developing circular cities,
             where peer-to-peer lending is becoming an exciting reality.


             THE BIG CITIES EXAMPLES: AMSTERDAM, LONDON, PARIS,
             AND MILAN ON THE LEADING EDGE OF THE URBAN
             CIRCULAR ECONOMY
             Big cities can really make the difference, showing how to implement the
             required changes. The city of Amsterdam in the Netherlands clearly under-
             stood that urban circular economy can help to preserve and enhance natural
             capital, optimize resource usage, achieve resilience through diversity, and
             design out waste. Along with its systems change approach, urban circular
             economy has the potential to provide the necessary framework for building a
             resilient and prosperous community, which in turn provides a supportive
             operating environment for businesses.
                With a dedicated research center established to explore how circular
             economy principles can be leveraged for closing the resource loops on a
             municipal level and by that enhancing the local economy, Amsterdam ranks
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