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1 SYSTEMS, ROLES, AND DEVELOPMENT METHODOLOGIES
1.1 Healthy Hiring: Ecommerce Help Wanted 3

2 UNDERSTANDING AND MODELING ORGANIZATIONAL SYSTEMS
2.1 The E in Vitamin E Stands for Ecommerce 21
2.2 Where There’s Carbon, There’s a Copy 40
2.3 Pyramid Power 41

3 PROJECT MANAGEMENT
3.1 The Sweetest Sound I’ve Ever Sipped 50
3.2 Veni, Vidi, Vendi, or, “I Came, I Saw, I Sold” 62
3.3 We’re Off to See the Wizards 65
3.4 Food for Thought 73
3.5 Goal Tending 87

4 INFORMATION GATHERING: INTERACTIVE METHODS
4.1 Strengthening Your Question Types 108
4.2 Skimming the Surface 111
4.3 A Systems Analyst, I Presume? 115
4.4 The Unbearable Questionnaire 119
4.5 Order in the Courts 122

5 INFORMATION GATHERING: UNOBTRUSIVE METHODS
5.1 Trapping a Sample 133
5.2 A Rose by Any Other Name…Or Quality, Not Quantities 135

6 AGILE MODELING AND PROTOTYPING
6.1 Is Prototyping King? 152
6.2 Clearing the Way for Customer Links 155
6.3 To Hatch a Fish 159
6.4 This Prototype Is All Wet 163
7 USING DATA FLOW DIAGRAMS

7.1 There’s No Business Like Flow Business 203

8 ANALYZING SYSTEMS USING DATA DICTIONARIES
8.1 Want to Make It Big in the Theatre? Improve Your
Diction(ary)! 221
9 PROCESS SPECIFICATIONS AND STRUCTURED DECISIONS
9.1 Kit Chen Kaboodle, Inc. 235
9.2 Kneading Structure 239
9.3 Saving a Cent on Citron Car Rental 244
9.4 A Tree for Free 247