Page 194 - The Apple Experience

2. Obey the ten-minute rule. Provide a wow moment in the first ten minutes of a

conversation. Research has shown that people “tune out” of a conversation after
approximately ten minutes. Hook them back into the conversation.

3. Mimic the presentation stage. Consider the sales floor as a stage with the
salesperson as the presenter and the customer as the audience. Train your staff to

see themselves as presenters delivering memorable and engaging moments that
leave their audiences speechless.