Page 248 - The Apple Experience

Apple continues to demand precision and excellence in everything it
does, choosing to focus on every detail of design and the customer

experience. They say the devil’s in the details. For Apple the details make the

experience positively heavenly.

CHECKOUT

1. Review every detail of your customer experience, including every aspect of design.
Consider it from your customer’s view: website, packaging, physical design. Are

all the design elements of your “location” (physical and virtual) telling the brand
story that you want to convey?

2. Develop a consistent experience. Train yourself and your staff to make every
experience memorable for each and every customer and from one day to the next
by minding the details and not slacking off.

3. Strive for what Jobs called “Museum of Modern Art quality.” What people don’t
see is often what matters the most if only because it forces you to pay attention to

design throughout the entire customer experience.