Page 122 - The CNN Effect in Action - How the News Media Pushed the West toward War ini Kosovo
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1403975191ts06.qxd  21-2-07  06:29 PM  Page 95
                                                               Table 5.8 Continued
                                                                                      Leading Story (% of Total)
                                                               Week Beginning
                                                                                               0
                                                               August 23
                                                               August 30
                                                                                               0
                                                               September 6
                                                                                               0
                                                               September 13
                                                                                               0
                                                               September 20
                                                                                               0
                                                                                              47
                                                               September 27
                                                               October 4
                                                                                              34
                                                               October 11
                                                                                              56
                                                                                               0
                                                               October 18
                                                                                              40
                                                               October 25
                                                                                               0
                                                               November 1
                                                               November 8
                                                                                               0
                                                                                               0
                                                               November 15
                                                               November 22
                                                                                               0
                                                                                               0
                                                               November 29
                                                                                               0
                                                               December 6
                                                                                               0
                                                               December 13
                                                                                               0
                                                               December 20
                                                                                               0
                                                               December 27
                                                                                               0
                                                               January 3
                                                               January 10      THE MEDIA DURING THE KOSOVO CRISIS  95
                                                                                               0
                                                               January 17                     70
                                                               January 24                     70
                                                               January 31                      0
                                                               February 7                     13
                                                               February 14                    76
                                                               February 21                    35
                                                               February 28                    36
                                                               March 7                        56
                                                               March 14                       58
                                                         effect within Western media coverage regarding the importance allot-
                                                         ted to the Kosovo civil war, research is conduced on the level of lead-
                                                         ing story coverage devoted to the issue over the time line to
                                                         intervention. Graph 5.3 compares all news coverage to leading story
                                                         news coverage, while tables 5.7 and 5.8 show the same data in tabular
                                                         format, in absolute and relative terms, respectively.
                                                           The findings show that the same events that created spikes earlier
                                                         also generated leading news stories, but with a notable pattern of
                                                         increasing coverage as events moved closer to military intervention.
                                                         The events of mid-June, for example, generated more attention than
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