Page 44 - The CNN Effect in Action - How the News Media Pushed the West toward War ini Kosovo
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                                                                                               THE CNN EFFECT
                                                         even a nationalistic—perspective. This is especially true when they
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                                                         cover conflicts involving their own country....”
                                                           In this chapter, the CNN effect was defined through an assessment
                                                         of its agency, area of affect, and scope. From this analysis, it was evident
                                                         that there are a number of possible CNN effect variations. The most
                                                         commonly cited typologies are Livingston’s accelerant, impediment,
                                                         and agenda-setting effects. This chapter also introduced the challenging
                                                         CNN effect—a novel interpretation that builds on the existing literature,
                                                         with a particular focus on scenarios relating to third-party military
                                                         interventions. This chapter also places the CNN effect within the
                                                         larger macrotrend of globalization. As the CNN effect, in many ways,
                                                         is a manifestation of globalization, the insights from the theoretical
                                                         work on the latter prove useful in conceptualizing the former.
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