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THE CNN EFFECT
even a nationalistic—perspective. This is especially true when they
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cover conflicts involving their own country....”
In this chapter, the CNN effect was defined through an assessment
of its agency, area of affect, and scope. From this analysis, it was evident
that there are a number of possible CNN effect variations. The most
commonly cited typologies are Livingston’s accelerant, impediment,
and agenda-setting effects. This chapter also introduced the challenging
CNN effect—a novel interpretation that builds on the existing literature,
with a particular focus on scenarios relating to third-party military
interventions. This chapter also places the CNN effect within the
larger macrotrend of globalization. As the CNN effect, in many ways,
is a manifestation of globalization, the insights from the theoretical
work on the latter prove useful in conceptualizing the former.