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08 0028633946 CH06  12/21/99  12:18 PM  Page 87









                                                                                       Chapter 6 ➤ Step One: Heading Your Way





                            Wording with an Objective

                                I’ve said it before, and I’ll say it again: Less is more! You need to
                                say everything as concisely as possible, starting with your Job
                                Objective statement.
                                Putting your Job Objective statement near the top of your resume
                                is the clearest way to tell the reader what you want for your imme-     Job-Hunt Hint
                                diate future.
                                                                                                  If you’re a professional consult-
                                Some resumes have flowery opening statements with job objectives  ant with a Web site about your
                                buried deep inside them. They use phrases like “challenging posi-  services, be sure to include your
                                tion,” “room for advancement,” and “opportunity to grow.” Give    site’s URL in your resume
                                the reader of your resume a break—cut out all the fluff because it  heading.
                                doesn’t say much anyway. Stick to what’s important:

                                  ➤ The job title you’d like next, if you know it (for example,
                                     Manager or Sales Representative).
                                  ➤ The area of work you want to be in (for example, Marketing or
                                     Sales). On rare occasions, this might include an area of spe-
                                     cialization (for example, “with an emphasis on new business
                                     development” or “focusing on graphic design”).

                                Take a look at the following examples:                                 Career Casualty
                                     Not so good: A challenging position that will utilize my skills  A resume without a Job Objec-
                                     and experience as Director of Marketing                      tive effectively says, “This is what
                                                                                                  I’ve done. Could you figure out
                                Yawn! Everyone wants to be challenged, and of course you’ll be    what I should do next?” That’s a
                                using your skills and experience.                                 weak approach! A Job Objective
                                                                                                  gives your resume focus and
                                     Much better: Director of Marketing
                                                                                                  strength and makes a powerful
                                     Not so good: An administrative position in a growth-         first move toward title and salary
                                     oriented company where I can use my background in finance    negotiations.
                                     to promote the firm

                                This statement sounds like you’re judging the company’s ability to provide for your future.
                                     Much better: Administrative position with a focus on finance
                                     Not so good: A position as Associate Field Producer in TV Programming that offers
                                     room for advancement and high rewards

                                Bad idea! It sounds like you want the job of the person reading the resume!
                                     Much better: Associate Field Producer, TV Programming

                                Want to see this concept at work? Review the concise Job Objective statements in the
                                following resumes.









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