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                                                                                            Chapter 1 ➤ Mapping Your Job Hunt





                                 11. What new job or chain of jobs would advance my career (examples: a series of promo-
                                     tions from sales representative to district sales manager in the pharmaceutical indus-
                                     try; a steady job at a bank supplemented by some personal online trading)? __________
                                     _________________________________________________________________________________
                                     _________________________________________________________________________________

                                The answers to the questions in this worksheet are important in
                                forming a road map for your life journey. You may not be able to
                                answer all of them right now, or your answers may change as your
                                job search and career progresses. That’s okay. This worksheet is for
                                brainstorming; you can revise your answers at any point.


                                                                                                        Job-Hunt Hint
                            Right Resume Timing
                                                                                                  Consider the following possibili-
                                Were you surprised to see “Write your resume” third on the job-   ties when deciding how to
                                search strategy list earlier? A lot of people think it should be first.  advance your career:
                                They say, “I have to write my resume, figure out what kind of work
                                                                                                    ➤ A promotion with your
                                I want, and then go get a job.” Big mistake!
                                                                                                       current employer
                                As you’ll read in Chapter 2, “A Resume for All Reasons,” your       ➤ A similar job with a new
                                resume is your marketing piece for your job search, not a historical   employer in the same
                                document about your past. Just like any other marketing piece,         industry
                                your resume needs to be created with an objective in mind.
                                                                                                    ➤ A similar job within a dif-
                                A marketing professional for an event production company would         ferent industry
                                never create a poster for a concert until she knew what type of     ➤ A different job within the
                                music was going to be performed, where it was being held, and who      same industry
                                the target audience was. It’s the same with your job search. Before
                                                                                                    ➤ Self-employment (owning
                                you can produce your powerful marketing piece, you need to know
                                                                                                       a business or consulting)
                                what job you’re going after, what skills are required for the job, and,
                                if possible, who the reader of your resume is. After you have that
                                information, you can put together a resume that’ll get your foot in
                                the door.

                                With that in mind, start out with some career planning to decide
                                what role (for example: outside sales or marketing communica-
                                tions) you want to play for an employer. Second, investigate the
                                job market to learn what positions you want to apply for. Then
                                write your resume to emphasize the qualifications that are relevant    Career Casualty
                                to that line of work.
                                                                                                  If you’re pursuing two career
                                Out of breath already? Don’t worry, it’s not as arduous as it sounds,  objectives (for example, teaching
                                especially when you follow the guidelines in this book.           and sales), don’t make the mis-
                                                                                                  take of using one generic resume
                                                                                                  for both applications. Create two
                                                                                                  versions of your resume, one for
                                                                                                  each career objective. That way
                                                                                                  you’ll have two resumes that
                                                                                                  each stand against its competi-
                                                                                                  tion, instead of a generic one
                                                                                                  that looks weak in both fields.





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