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154                      The Disney Way

        workers’. The misconception that only an elite group need be privy to a com-
        pany’s customer-focused mission, goals, and strategy presents a serious danger
        to any organization that buys into it. Without a doubt, such shortsightedness
        jeopardizes the company’s achievement of its goals. For one thing, it deprives
        a company of a vast source of talent and ideas, and for another, it encourages a
        division among staff members that can only damage the organization.
            To include everyone in training is a crucial first step, but to ensure that
        true learning will take place, an organization must also give every employee
        in a focused work environment an opportunity to use what has been taught.
        Lasting knowledge is acquired when on-the-job experience is used to rein-
        force what has been taught in the classroom.
            Unfortunately, a great many companies employ the “spray and pray”
        method of training. That is, they spray training on people, then pray that it
        gets absorbed. That kind of slapdash approach is at odds with what we call the
        Performance Learning Cycle, illustrated in Figure 8-1, in which the depth of
        training is as important as the breadth. So all companies must ask themselves,
        “Are we giving our employees enough of the right kind of training?” That
        means providing employees with the techniques they need to achieve the
        desired customer-focused results and then following up with a hands-on situ-
        ation that offers a chance to practice the ideas and learn from experience what
        works and what doesn’t, all under the watchful eye of a veteran coach.







                           Focused
                          Experiences            Results



                                    Performance
                                     Learning
                                       Cycle


                           Training
                                             Recognition





        Figure 8-1. Performance learning cycle
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