Page 9 - The Disneyization of Society

PREFACE

While writing the book, I have drawn very occasionally on material that I have
written elsewhere. I am grateful to: Blackwell Publishers for permission to use
viii material from ‘The Disneyization of society’, The Sociological Review, 47 (1), 1999,
25–47; SAGE Publications Ltd. for permission to use material from ‘The wild
animal in late modernity: the case of the Disneyization of zoos’, Tourism Studies,
1 (1), 2001, 83–104, written with Alan Beardsworth to whom I am further grateful
for permission to use material from our joint work; and SAGE Publications, Inc.
for permission to use material from ‘McDonald’s as a Disneyized institution’,
American Behavioral Scientist, 41 (2), 154–67.
In this book, I have slightly changed the way in which I conceptualize the
dimensions of Disneyization from the ways in which they were presented in these
three articles. Hybrid consumption was formerly called ‘dedifferentiation of con-
sumption’. In addition, performative labour is employed rather than ‘emotional
labour’, which was the term employed in these three earlier publications, because
I felt that a slightly less specific term was needed to capture trends in the area of
work that I felt could be linked to the Disney theme parks.
In addition, I would like to thank: Alan Beardsworth and Janet Wasko for con-
structive and helpful comments on drafts of the book; Chris Rojek and Kay
Bridger of SAGE for their patience in the late delivery of my book, for helping me
at all stages in getting it to publication, and for their unfailing support of my
work; George Ritzer for giving us the idea of McDonaldization, which stimulated
the concept of Disneyization, and for putting the idea of writing on McDonald’s
into my head; an anonymous reviewer for his or her comments; and Sue, Sarah
and Darren for continuing to support my intrepid fieldwork in uncovering the
extent to which our world is becoming Disneyized.