Page 101 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

Small and nimble
versus
Big and

lumbering

This commercial for EDS,
"The running of the squirrels,"
created by Fallon McElligott,
Minneapolis, parodies the
annual "Running of the Bulls"
in Pamplona, Spain. The spot
is a classic use of 180
Thinking, showing the dangers
of the small, nimble competitor
as being perhaps more
threatening to business today
than the large, more lumbering
competition. (For more on
180 Thinking see Chapter 8.)