Page 88 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking
P. 88

Music: Hendrix in
                                        a 21st-century
                                          kind of way.









                                      Camera tilts up to
                                          top of bottle.








                                     Hand twists cap off
                                    and places on bottle
                                         upside down.







                                      Music pauses as
                                      you slap yourself
                                       upside the head.


                        A gazillion people have looked at the Bud bottle cap (20 gazillion if you
                        count college kids).  Then someone takes a fresh look and the King of
                        Beers is officially crowned.  The lesson: Never stop looking for the fresh
                        perspective.  This is one of the freshest Bud spots in years.  Go figure.


                                                                Anheuser-Busch
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