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GREEN IS THE COLOR OF MONEY  119



                       this chapter and its publication, much of what I will say will have become passé. A
                       green asset has a greater value/risk relationship than a conventional property and
                       should be considered as such by the financial community. Its operating expenses are
                       lower, its overall exposure to liability is less than for a conventional development, its
                       exposure to volatile energy prices is less, the longevity of its capital equipment is typ-
                       ically greater. And there is the co-branding opportunity, enabling a financial institution
                       to capitalize on its underwriting of cutting-edge projects that do the right thing. All
                       these elements, among others, make a green project ideal for discounted underwriting.
                         It wasn’t that way in 2002 when we began our first LEED project (the Whitaker
                       Building), and it wasn’t that way almost five years later in 2006 when we initially
                       began looking for a financial institution to purchase a majority interest in a portfolio of
                       sustainable properties we had developed. However, the financial landscape is changing
                       quickly. Over fifty international banks, including ABN Amro, HSBC, and Citigroup
                       have signed on to the Equator Principles, which require environmental assessments for
                       major loans. In 2005, J. P. Morgan (now JPMorgan Chase) announced that it was
                       restricting its lending and underwriting policies for projects likely to have an environ-
                       mental impact. The Paris Bourse requires companies listed on its exchange to provide
                       clear information quarterly on their environmental practices. PNC Financial Services
                       Group has made a strong commitment to developing its branch network according to
                       LEED criteria. Goldman Sachs is building its new headquarters in New York with
                       the goal of achieving LEED Platinum certification. Bank of America is building offices
                       to LEED standards and has also announced a specific fund dedicated to green devel-
                       opments. Other financial institutions are quickly jumping on the bandwagon.
                         So how does all of this activity in the financial sector affect the underwriting of green
                       projects? Favorably. We have had three experiences within the past year that bear this
                       out. First, the sustainable portfolio we initially looked to sell to an institutional investor
                       (more about this later) we eventually determined would be better managed if we sim-
                       ply refinanced and retained ownership. The two banks that ended up doing the deal with
                       us, RBS Greenwich and IXIS Capital, as well as our financial broker, The First Fidelity
                       Companies, understood the value of our green assets and provided non-recourse financ-
                       ing, 80 percent loan to market value, interest only for five years, no cross collateral-
                       ization with an all-in price of about 5.7 percent for the ensuing ten years. Given the
                       volatility of the cost of capital at the time of this writing, it is likely to be difficult for
                       the reader to compare this underwriting to financial conditions at the time this is being
                       read. It is hard to say with any certainty that we saw a discount in underwriting as a
                       result of our green orientation. There was a very strong interest in our portfolio. Why?
                       The market liked the solidity of our offering, some of which is probably owing to its
                       green orientation. Suffice it to say that we probably realized a discount of 25 to 30 basis
                       points compared to what a more conventional portfolio would have likely received at
                       the time. As a small privately owned real estate development company out of Savannah,
                       Georgia, we did not expect to command the small credit risk spread we were offered.
                       We simply did not anticipate achieving such a rate. If we equated that discount to
                       Green, Inc.’s portfolio of $100 million (with $75 million in debt), this would amount
                       to an annual savings of $187,500.
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