Page 33 - The Handbook of Persuasion and Social Marketing
P. 33

26                            The Handbook of Persuasion and Social Marketing

            Kotler, P., Roberto, N. & Lee, N. (2002). Social Marketing: Improving the Quality of
              Life, Second Edition. Thousand Oaks, CA: Sage.
            Kotler, P., & Zaltman, G. (1971, October). Social marketing: An approach to
              planned social change. Journal of Marketing, 35, 3–12.
            Lazer,  W.,  &  Kelley,  E.  J.  (1973).  Social marketing: Perspectives and viewpoints.
              Homewood, IL: Richard D. Irwin, Inc.
            Lee, N. R., & Kotler, P. (2011). Social marketing: Influencing behaviors for good.
              Thousand Oaks, CA: Sage Publications.
            Lefebvre, R. C. (2013).  Social marketing and social change. San Francisco, CA:
              Jossey-Bass.
            Luck, D. J. (1969, July). Broadening the concept of marketing—too far. Journal of
              Marketing, 33, 53–55.
            Luck, D. J. (1974, October). Social marketing: Confusion compounded. Journal of
              Marketing, 38, 70–72.
            Lusch, R. F. & Vargo, S. L. (Eds.). (2006). The service-dominant logic of marketing:
              Dialog, debate, and directions. Armonk, NY: M. E. Sharpe.
            Manoff, R. K. (1985). Social marketing. New York, NY: Praeger Publishers.
            Meinert, D. B., Vitell, S. J., & Reich, R. V. (1994). The domain of marketing: How
              are the boundaries of the marketing discipline established? Journal of Marketing
              Theory and Practice, 2(1) 1–13.
            Newton-Ward, M., Andreasen, A. R., Hastings, G., Lagarde, F., & Gould, R. (2004).
              Positioning social marketing. Social Marketing Quarterly, X(3–4), 17–22.
            Nickels, W. G. (1974, Winter). Conceptual conflicts in marketing.  Journal of
              Economics and Business, 27, 140–143.
            Rothschild, M. D. (1979, Spring). Marketing communications in nonbusiness
              situations or why it’s so hard to sell brotherhood like soap. Journal of Marketing,
              11–20.
            Rothschild, M. D. (1999). Carrots, sticks and promises: A conceptual framework
              for the management of public health and social issue behaviors.  Journal of
              Marketing, 63(4), 24–37.
            Serrat, O. (2010). The Future of Social Marketing. Manila: Asian Development Bank.
            Shaw, E. H., & Jones, D. G. B. (2005, September). A history of schools of market-
              ing thought. Marketing Theory, 239–281.
            Smith, W. A. (2006). Social marketing: an overview of approach and effects. Injury
              Prevention, 12 (Supp. 1), i38–i43.
            Vargo, S. L., & Lusch, R. F. (2004, January). Evolving to a new dominant logic for
              marketing. Journal of Marketing, 68, 1–17.
            Wiebe, G. D. (1952, Winter). Merchandising commodities and citizenship on
              television. Public Opinion Quarterly, 679–691.
            Wilkie, W. S., & Moore, E. K. (2003). Scholarly research in marketing: Exploring
              the “4 eras” of thought development. Journal of Public Policy & Marketing, 22(2),
              116–146.
            Zyman, S. (2000). The end of marketing as we know it. New York, NY: Harper-
              Collins Publishers, Inc.
   28   29   30   31   32   33   34   35   36   37   38