Page 36 - The New Gold Standard

The Ritz-Carlton Experience
geographical boundaries. They reflect an opportunity for you to
strengthen and touch the lives of your staff, teams, customers,
shareholders, community, and the bottom line. In the words of
César Ritz, “People like to be served, but invisibly.” Whether it’s
through washing bed linens or creating an international strategic
plan, these principles can connect you to your invisible power
as you fully serve staff and customers alike. Let’s explore each of
these principles derived from the Ritz-Carlton New Gold Stan-
dard to maximize your ability to drive relevance, quality, and, of
course, world-class service, throughout your business and per-
sonal life.

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