Page 32 - The New Articulate Executive_ Look, Act and Sound Like a Leader

ALPHA DOGS AND WORKER BEES 23

◆ Know that to get things done, they have to command any stage
or conference room, and persuade any audience to enlist wide
collaboration and support.
◆ Understand and identify with the needs of their employees,
customers, managements, partners, and investors. In other
words, like President Obama, they speak in the language of we.
◆ Recognize that the answer to transformation and success
depends not just on technology or even innovation, but ulti-
mately in themselves.

◆ Seek every opportunity to get out of the office and down on

the floor, or up on the stage, or into the interview, or on the
industry conference panel to enlist as many confederates as

possible. The wider the net, the greater the influence, and the
greater the opportunity.
Now let’s see how we can put these principles into play.