Page 135 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

116 DELIVER THE EXPERIENCE

TABLE 10.2 VERBIAGE IN GATES’S 2007 CES KEYNOTE VERSUS
JOBS’S 2007 MACWORLD KEYNOTE

BILL GATES, 2007 INTERNATIONAL
STEVE JOBS, 2007 MACWORLD CONSUMER ELECTRONICS SHOW
”You know, it was just a year “The processors are now opening the
ago that I was up here and memory capability up to 64-bit, and
announced that we were going that’s a transition we’re making without
to switch to Intel processors. a lot of incompatibility, without paying
It was a huge heart transplant a lot of extra money. Software, the
to Intel microprocessors. And old 32-bit software, can run, but if you
I said that we would do it over need to get more space, it’s just there.”
the coming twelve months. We
did it in seven months, and it’s
been the smoothest and most
successful transition that we’ve
ever seen in the history of our
industry.”

“Now I’d like to tell you a few “The process we’ve been through over
things about iTunes that this year—there was a beta 2—got
are pretty exciting . . . We out to over two million people. The
are selling over five million release candidate, which was our last
songs a day now. Isn’t that chance for feedback, got out to over
unbelievable? That’s fifty-eight five million. We had a lot of in-depth
songs every second of every things where we went in and sat and
minute of every hour of every interviewed people using Windows
day.” Vista in family situations. We did that
in seven different countries. We did
incredible performance simulation,
getting over sixty years equivalent
of performance testing with all the
common mix of applications that were
out there.”
“We’ve got awesome TV shows “Microsoft Office has got a new
on iTunes. As a matter of fact, user interface; it’s got new ways of
we have over 350 TV shows connecting up to Office Live services
that you can buy episodes from and SharePoint, but the discoverability
on iTunes. And I’m very pleased of the richness is advanced dramatically
to report that we have now by that user interface.”
sold fifty million TV shows on
iTunes. Isn’t that incredible?”