Page 154 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

SHARE THE STAGE 135

Jobs had a ton of fun with Wyle, telling the actor that he was
blowing the impression. Jobs showed Wyle how he should act,
talk, and walk if he really wanted to nail the impersonation.
Jobs told the audience, “I invited Noah here to see how I
really act and because he’s a better me than me!”
“Thank you. I’m just glad you’re not mad about the movie,”
said Wyle.
“What? Me upset? It’s just a movie,” said Jobs. “But if you do
want to make things right, you could get me a part on ‘ER.’ ” 8
The exchange generated a huge laugh and the bit showed
that Jobs could poke some fun at himself. I still haven’t seen any
other presenter who could share the stage with himself!

DIRECTOR’S NOTES
 Upon release of a new product or service, make sure you
have customers who tested the product and are avail-
able to back your claims. Media reviews are also helpful,
especially from highly reputable publications or popular
blogs.
 Incorporate testimonials into your presentation. The
easiest way is to videotape your customer talking about
your product, edit the tape to no more than two min-
utes in length, and insert it into your presentation.
 Publicly thank employees, partners, and customers. And
do it often.