Page 194 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

MASTER STAGE PRESENCE 175

TABLE 14.2 JOBS’S 2007 iPHONE PRESENTATION
STEVE’S WORDS STEVE’S DELIVERY
“This is a day I’ve been looking forward to for two Pause
and a half years.”

“Every once in a while, a revolutionary product Pause
comes along that changes everything.”

“Apple has been very fortunate. It’s been able to Pause
introduce a few of these into the world. In 1984,
we introduced Macintosh. It didn’t just change
Apple; it changed the whole computer industry.”

“In 2001, we introduced the first iPod.” Pause
“It didn’t just change the way we all listen to Pause
music; it changed the entire music industry.”

“Well, today we’re introducing three revolutionary Pause
products of this class. The first one”

“is a wide-screen iPod with touch controls. The Pause
second”
“is a revolutionary mobile phone.” Voice grows louder

“And the third” Pause
“is a breakthrough Internet communications Pause
device. So, three things: a wide-screen iPod with
touch controls, a revolutionary mobile phone,
and a breakthrough Internet communications
device.”
“An iPod, a phone, and an Internet communciator.” Voice grows louder

“An iPod, a phone—are you getting it?” Speaks faster, voice
grows louder

“These are not three separate devices. This is one Voice grows louder
device,” still
“and we are calling it iPhone.” Voice gets even louder

“Today Apple is going to reinvent the phone!” Loudest volume of
the presentation