Page 234 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

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One More Thing

Stay hungry, stay foolish.
STEVE JOBS

teve Jobs keeps his audience guessing. Frequently, but
not always, he will leave the audience with “just one
more thing” before he ends a presentation. For example,
SJobs announced that he would return as Apple’s full-
time CEO (dropping the “interim” from his title) as the “one
more thing” at the conclusion of his Macworld presentation
on January 5, 2000. It is the element of surprise that audiences
have come to love and expect. Since his audience expects “one
more thing,” Jobs does not always deliver. A surprise would fail
to surprise if everyone knows it’s coming!
So, in true Steve Jobs fashion, I would like to add just “one
more thing” to this discussion. On June 12, 2005, shortly after
a bout with a rare, curable form of pancreatic cancer, Jobs gave
the commencement address at Stanford University. It became
an Internet sensation. It is one of the most popular commence-
ment addresses on YouTube, far more popular than remarks of
other famous commencement speakers such as Oprah; The Last
Lecture author, Randy Pausch; or Harry Potter’s J. K. Rowling.
Jobs crafted the speech using many of the same techniques
that make his presentations so electrifying. About the only thing
absent that day were slides. The rest is classic Steve Jobs. I have
excerpted sections to illustrate how he applied his extraordinary
messaging and presentation skills to the now famous speech. I
also urge you to watch the full speech on the Stanford website. 1

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