Page 168 - The Starbucks Experience

Leave Your Mark

Starbucks organization, I’ve concluded that this company
is the real deal.
Starbucks leadership captures the company’s social com-
mitment in the mission statement, which notes that Starbucks
will “contribute positively to our communities and our envi-
ronment.” Beyond simply stating that commitment, managers
at Starbucks work diligently to make sure that their mission
and values guide their day-to-day business decisions. In fact,
Starbucks leadership has even developed a separate mission
statement that captures the company’s specific commitment
to environmental concerns. It states,

Starbucks is committed to a role of environmental lead-
ership in all facets of our business. We fulfill this mis-
sion by commitment to
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• Understanding of environmental issues and sharing
information with our partners

• Developing innovative and flexible solutions to bring
about change

• Striving to buy, sell and use environmentally friendly
products

• Recognizing that fiscal responsibility is essential to
our environmental future
• Instilling environmental responsibility as a corporate
value

• Measuring and monitoring the progress of each
project

• Encouraging all partners to share in our mission