Page 32 - The Starbucks Experience

Introduction

neurial spirit and extraordinary leadership skills can elevate
a product or service and even change the way in which that
product or service is delivered. These guidelines allow each
of us to improve our workplace, whether by developing
appealing new products, opening new markets, or just pay-
ing attention to the aspects of our business that we can read-
ily enhance.
In the spirit of Starbucks, these principles encourage us to
listen and respond with a greater awareness of opportunity.
They remind all of us—you, me, the janitor, and the CEO—
that we are responsible for unleashing a passion that ripples
outward from behind the scenes, through the customer expe-
rience, and ultimately out into our communities. Let’s take a
closer look at each of these principles with an eye to how they
work inside Starbucks and how we can tap into their trans-
formational power. 17