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selected the theme, shaped the message, and structured the
        various concurrent sessions, I began to coach some of the
        speakers.
           After the first few coaching sessions, the director of the
        marketing team approached me and said, “Actually, after
        seeing the results with these guys, we think you need to
        work with the two executive vice presidents who’ll deliver
        the kick-off and closing keynotes for the conference. Nei-
        ther is exactly spectacular on his feet. If they can devote the
        time while you’re here this week, would you be willing to
        stay an extra day and work with them?” I agreed.
           The first VP—on vacation for the week—offered to
        come in for a day specifically to be coached. The second
        VP—on the seventh floor all week—agreed to come down
        for 10 minutes.
           Feedback feels uncom-
        fortable to many people. As   Most of us like people
        long as face-saving remains   who come right out and
        the goal and culture, people  say what they think—
        will face a dilemma: Shall
        we be silent and save the re-  unless they disagree with
        lationship? Or communi-       us.
        cate honestly and solve the          —Grit magazine
        problem?


                           Underperformers

        Allowing underperformers to remain on the payroll is a
        form of dishonesty that harms the entire organization.
        Continuing to pat them on the back and grant them raises
        does not square with their own reality. They know their
        work does not meet standards and does not match what
        their colleagues do. If you don’t tell the truth about how



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