Page 18 - How Great Leaders Build Abundant Organizations That Win
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PREFACE
So, Why Have We Written This Book?
We have written this book because we hope to synthesize
and simplify mystical and complex approaches to meaning
into focused questions and specific actions.
We hope to further a serious discussion of the nature of
personal meaning at work.
We hope to show leaders that attention to meaning will
help them reach their financial, customer, organizational,
community, and strategic goals.
We hope to offer leaders specific ideas, tools, and prac-
tices for growing meaning and abundance.
We hope to redefine leaders’ roles to include not only
direction setting and structure providing but meaning mak-
ing as well.
We hope to promote for all of us who go to work day in
and day out a sense of greater abundance because we have a
clearer sense of the meaning of our labor.
We hope to change the conversations between leaders
and employees to focus not only on what needs to be done
but also on how it feels to do it.
We hope to turn deficit-laden thinking into abundance
metaphors and actions that will make a better world for our
children, their children, and yours. For more information
about this book, visit our website: thewhyofwork.com.
— Dave and Wendy Ulrich
Alpine, Utah
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