Page 18 - How Great Leaders Build Abundant Organizations That Win
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PREFACE


                  So, Why Have We Written This Book?


        We have written this book because we hope to synthesize
        and simplify mystical and complex approaches to meaning
        into focused questions and specific actions.
           We hope to further a serious discussion of the nature of
        personal meaning at work.
          We hope to show leaders that attention to meaning will
        help them reach their financial, customer, organizational,
        community, and strategic goals.
          We hope to offer leaders specific ideas, tools, and prac-
        tices for growing meaning and abundance.
          We hope to redefine leaders’ roles to include not only
        direction setting and structure providing but meaning mak-
        ing as well.
           We hope to promote for all of us who go to work day in
        and day out a sense of greater abundance because we have a
        clearer sense of the meaning of our labor.
          We hope to change the conversations between leaders
        and employees to focus not only on what needs to be done
        but also on how it feels to do it.
           We hope to turn deficit-laden thinking into abundance
        metaphors and actions that will make a better world for our
        children, their children, and yours. For more information
        about this book, visit our website: thewhyofwork.com.


        — Dave and Wendy Ulrich
           Alpine, Utah










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