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THE WHY OF WORK


        give her much sense of meaning. She soon left. Kathleen
        and Leslie have very different orientations toward work and
        would each hate the other’s ideal job. One prefers more
        routine and structured tasks, the other more creativity and
        flexibility. Each finds more abundance at work when her
        leaders recognize and respond to her individual preferences
        in four key areas—what, where, how, and when.

        Work Condition 1: What Work Do I Prefer Doing?

        Work can be categorized along three dimensions: intellec-
        tual, physical, and relational.
           Intellectual work focuses on making knowledge pro-
        ductive. Knowledge workers analyze problems, discover
        alternatives, shape thinking, and create innovative solutions.
        Words and ideas become the basic elements of work that can
        be shaped and molded to change how people think and act.
        Employees who like intellectual work enjoy debates about
        how to shape problems and discover interesting solutions.
        Leslie enjoyed the pursuit of ideas, and demonstrating good
        use of words and insights would differentiate her as a high-
        performing employee in such fields. Leaders may discover
        their employees’ predisposition to intellectual work by prob-
        ing how they think about complex problems, assigning them
        to present verbal or written recommendations, or engaging
        them in a dialogue about how to assess and improve work
        processes. Intellectual work results in intangible outcomes
        that may not always be seen or measured easily.
           Physical work emphasizes tangible results that are visible
        and traceable. Physical work emphasizes concrete, touch-
        able results. Physical work might include figuring out what
        materials to use in a design, making mock-ups, and seeing
        products through the manufacturing and sales process. It


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