Page 247 -

The Greening of IT
212 How Companies Can Make a Difference for the Environment

worldwide, and that number is estimated to grow by 2010. Between 2003
and 2006, stock market data volumes rose by 1,750 percent in financial serv-
ices markets. And by 2010, it is estimated that medical imaging will con-
sume 30 percent of the world’s data storage. Increasing speed and availability
of network bandwidth is creating new opportunities to integrate services
across the Web and recentralize distributed IT resources. Access to trusted
information and real-time data and analytics will soon become basic expecta-
tions. Driven by the expanding processing power of multicore and specialty
processor-based systems, supercomputing power will be available to the
masses. And it will require systems, data, applications, and networks that are
always available, secure, and resilient.
Further, the proliferation of data sources, RFID and mobile devices, uni-
fied communications, SOA, Web 2.0, and technologies like mashups and
XML create opportunities for new types of business solutions. In fact, the
advancements in technology that are driving change can be seen in the new
emerging types of data centers, such as the Internet and Web 2.0, which are
broadening the available options for connecting, securing, and managing
business processes. Ultimately, all these new innovations need to play an
ptg
important role in the new enterprise data center.
The vision for the new enterprise data center provides for a new approach
to IT service delivery. Through it, you can leverage today’s best practices and
technology to better manage costs, improve operational performance and
resiliency, and quickly respond to business needs. Its goal is to deliver the
following:

■ New economics: The new enterprise data center helps you transcend
traditional operational issues to achieve new levels of efficiency, flexibil-
ity, and responsiveness. Through virtualization, you can break the lock
between your IT resources and business services—freeing you to exploit
highly optimized systems and networks to improve efficiency and reduce
overall costs.
■ Rapid service deployment: The ability to deliver quality service is
critical to businesses of all sizes. Maintaining a positive customer
experience—and ensuring cost efficiency and a fast ROI—relies on your
ability to see and manage the business, while leveraging automation to
drive efficiency and operational agility. Therefore, service management is
a key element in the new enterprise data center approach.