Page 11 - Toyota Under Fire

FOREWORD

to send a message that those values are even more important
when facing challenges.
I encourage you to take inspiration from Toyota and to take
a long, hard look at your values and the culture of your organiza-
tion. If you aren’t convinced that you and your company can turn
crisis into opportunity, that you would be able to face problems
honestly, take responsibility, and work toward improvement no
matter what the circumstances, then make it your goal to start
changing your culture. Whether that’s via a public commitment
similar to the Global Business Oath or by taking on entrenched
policies that reward the wrong behaviors or some other step, I
encourage you to get started today. You never know when a crisis
will strike, and when it does it will be too late to begin the process
of change.
Ángel Cabrera
President, Thunderbird School
of Global Management

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