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Chapter 6  The Cloud
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                                                                  Network 3
                         You in Minneapolis
                                                                                                New Zealand Hotel


                  Your LAN                                                      Network 4                      Hotel’s LAN
                                                  Network 1
                                                                  Network 2
                                 Internet                                                        Internet
                                 Service                                                         Service
                                 Provider                                                        Provider
                                                               The Internet

                Figure 6-7
                Using the Internet for a Hotel
                Reservation
                                            Carriers and Net Neutrality

                                            As your message, or packet, moves across the Internet, it passes through networks owned by
                                            large telecommunication providers  known  as  carriers. Some of  these  large carriers include
                                            Sprint, AT&T, Verizon Business, and XO Communications. These large carriers exchange traffic
                                            freely without charging each other access fees via peering agreements. Carriers make revenue by
                                            collecting subscription fees from end users, but not from peers.
                                               The problem with peering is that some people use more bandwidth than others. Netflix, for
                                            example, accounts for about 33 percent of all Internet traffic in North America between 9:00 PM
                                                        3
                                            and 12:00 AM.  Carriers argue that they should be able to charge varying rates based on content,
                                            application, or the user requesting the data.
                                               Netflix, eBay, Yahoo!, and Amazon.com say this could hurt consumers and innovation. They
                                            believe in the net neutrality principle, where all data is treated equally. They argue that carriers
                                            should not be allowed to decide which sites load quickly, which apps are allowed on a network, and
                                            which content is acceptable.
                                               In 2015, the Federal Communications Commission (FCC) approved new net neutrality
                                              regulations  that ensure ISPs cannot discriminate  between different  types of Internet  traf-
                                            fic. This means all consumers would have access to content on an equal basis. This ruling
                                            in many ways renders the Internet a utility like water or electricity that would be  governed
                                            by comparable regulations. Several  large carriers  have already  begun fighting  these new
                                              regulations in court.

                                            Internet Addressing

                                            Just like regular surface mail, every location on the Internet needs an address. For reasons
                                            beyond this discussion, an Internet address is called an IP address, which is a number that
                                            identifies a particular device. Public IP addresses identify a particular device on the public
                                            Internet. In order to get on the Internet, every device must have access to a public IP address.
                                            Because  public IP addresses must  be unique,  worldwide,  their assignment is controlled  by
                                            a  public agency  known as  ICANN (Internet Corporation for Assigned Names and
                                            Numbers).
                                               Private IP addresses identify a particular device on a private network, usually on a LAN.
                                            Their assignment is controlled within the LAN, usually by a LAN device like the one shown in
                                            Figure 6-5. When you sign on to a LAN at a coffee shop, for example, the LAN device lends you a
                                            private IP address to use while you are connected to the LAN. When you leave the LAN, it reuses
                                            that address.
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