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Emerging Volcano and Geothermal Related Tourism in Iceland   219



                     will be on display so that tourists and visitors will be   tourist attraction, and the Vallarheidi with its focus
                     able to more easily comprehend the extent of the   on international education in geosciences, tourism
                     devastation that the volcanic eruption caused.  and sustainable development.
                                                                   Another ideal geopark site is the Vestmannaeyjar
                     The future of geotourism in                islands  focusing  on  the  only  inhabited  island
                     Iceland                                    Heimaey, with its twin volcanic cones of Helgafell
                     Iceland is a country of geological superlatives. It   and  Eldfell  provide  easy  access  for  geotourists
                                                                wishing to get up close to recent volcanoes. The
                     has a sound tourism industry, emerging geotourism   film  show  of  the  1973  Eldfell  eruption  is  an
                     attractions, and the base to establish a number of   excellent geotourism attraction but the emerging
                     geoparks.  The  future  for  geotourism  in  this   ‘Pompei  of  the  North’  buried  village  attraction
                     country  is  bright  and  could  be  enhanced  if  it   currently  being  developed,  provides  one  of  the
                     embraced the concept of geoparks. A geopark is a   most  exciting  geotourism  developments  in  the
                     nationally protected area containing a number of   country and with a state-of-the-art visitor centre,
                     geological heritage sites of particular importance,   the  attraction  could  form  the  centre  piece  of  a
                     rarity or aesthetic appeal (UNESCO, 2006). They   global geopark.
                     are  part  of  an  integrated  concept  of  protection,   Finally,  the  region  of  Þingvellir  has  been  a
                     education  and  sustainable  development  and   nature reserve for over 80 years. It is the country’s
                     geoparks achieve their goals through conservation,   spiritual  heartland,  a  national  park,  and  a  world
                     education and geotourism.                  heritage site. Lying in the path of the Mid Atlantic
                        The country has two world heritage regions,
                     four national parks and 80 nature reserves, but as   Ridge,  it  is  an  area  of  exceptional  geological
                                                                interest where one can view the tectonic forces
                     yet has no geoparks. Yet Iceland is a geotourist’s   which have shaped, and are continuing to shape,
                     dream  destination  and  with  appropriate   the landscape. The land is an area of exceptional
                     development and smart marketing it could capture   beauty  and  together  with  Gullfoss  and  Geysir,
                     this  emerging  market.  Thus  this  presentation   these  combined  geological  attractions  make
                     makes the case for Iceland to become a geopark   Þingvellir  a  remarkable  set  of  attributes  from
                     and capitalize on the rising interest of geotourism   which a geopark could be formed.
                     in general, and geoparks in particular. In essence,   A  five-year  tourism  development  plan  is
                     the whole of Iceland could be proposed as a global   currently being undertaken in north-east Iceland
                     geopark. It is a geologist’s paradise and a magnificent   based  on  geotourism  (Hull  et  al,  2008).  The
                     attraction for geotourists. It has been described as   planning  and  development  of  tourism  in  this
                     ‘a living showcase of nature’ and ‘probably nowhere   region  will  require  public–private  partnerships
                     else on earth exhibits such a variety of volcanic   which  help  to  maintain  the  tourism  industry
                     activity’  (Jonasson,  2007).  However,  three  places   businesses over the long term (Hull, in press). Such
                     naturally  lend  themselves  to  immediate  geopark   tourism  should  be  small-scale  and  sustainable,
                     development. They are the Reykjanes peninsula,   fostering conservation of geological features at the
                     the Vestmannaeyjar islands and Þingvellir.   same  time  as  delivering  economic  and  social
                        The Reykjanes peninsula is the first place in
                     Iceland that may form the basis of a geopark. A   benefits to host communities. In time, this is what
                                                                is needed for all other regions of Iceland – then the
                     group led by Landvernd, the Icelandic Environment   promise of volcano and geothermal related tourism
                     Association, is currently pursuing this possibility.   will deliver benefits to all Icelandic people.
                     The peninsula is the site of Keflavik International
                     Airport, where most international visitors arrive
                     in  the  country.  Such  a  geopark  would  probably   Acknowledgements
                     focus on Mid Atlantic Ridge passing through it   Much  of  the  information  in  this  chapter  was
                     with  its  Bridge  between  Two  Continents,   derived from field work in Iceland conducted in
                     Svartsengi  geothermal  plant,  the  Blue  Lagoon   mid 2008. Whilst there I was generously hosted by









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