Page 308 - Writing Winning Business Proposals

Reading RFPs 299

Page
Requirement Number Emphasis
Objectives
Within-channel mix optimization

Within-brand mix optimization
Decision-support tools for within-brand and channel
Cross-portfolio mix optimization
Web-based marketing mix repository
Details on methodologies and models
Outline of promotion channels modeled

Prelaunch channels approach
Intellectual property rights

Previous experience for this work
Bios of team members
Time line
Workplan
Data and IT needs from company
2, 3 (2X),
Consistency 4, 5, 6 X
(2X)
3, 4 (2X),
Empowerment X
5
2, 3 (2X),
Collaboration 4 (2X), 5, X
6 (2X)

, ev
en those not labeled as r
ements
FI
ements
equir
FIGURE G.1 An example of requirements, even those not labeled as requirements, stripped
, stripped
An example o
GU
1

G.
RE
r
equir
f
from an RFP
from an RFP
critical role in winning the work. As I mentioned above, they also can be respon-
sible for much of the 20 percent of the revenues that keep on the lights. And we
know how important that is, since only very few things get done in the dark.