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Using a Measurable-Results Orientation 59

Insight Project Project Objective
The project objective Our project will focus on three representative
expresses non- product lines: Graybeard, Bluebird, and
measurable results. Redbeak. The objective of our project is to
However, note the compare manufacturing processes that produce
measurable-results these lines to those of your competitors and to
orientation expressed the "best of the best" in other industries using
in the last sentence. these processes. If gaps exist, we will evaluate
the potential savings and other benefits of
closing them.

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esses a measurable
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FIGURE 4.1 An Insight Project’s objective that expresses a measurable-results orientationtion
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esults orienta
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Measurable-Results Orientation: The Planning Project
In a Planning Project, I know that I need to change but don’t know how, and so I
desire a plan for changing. But you can exceed my expectations by looking farther
ahead, by including content in your objectives slot that indicates the measurable
value to me and my organization if we were to implement that plan. Once again,
you will not be providing me with a measurable result (a realized improvement)
during your project; I’ve only asked you for a plan. Therefore, measurable results
can’t be expressed by the objective itself, but within the objectives slot you might
be able to demonstrate a measurable-results orientation (see Figure 4.2).
The benefits slot could indicate possible savings if the plan were implemented,
discuss the benefits of the measurable results for my organization as well as for
Planning Project Project Objective
The project objective Our project will focus on three representative
expresses non- product lines: Graybeard, Bluebird, and
measurable results. Redbeak. The objective of our project is to
However, measurable develop for Graybeard the most appropriate
results, as far as they manufacturing plan to reduce scrap and rework
can be expressed at this and increase productivity. We believe that for
point, are included. the Graybeard line alone, a fully implemented
Achieving these results plan could reasonably be expected to:
could likely be the • decrease rework from 30% to 5%
objective of a • reduce scrap rate from 20% to 5%
subsequent • decrease cycle time from 30 days to 10 days
implementation project.
FIGURE 4.2 A P l anning P r ojec t ’ s o b jec tiv e t h a t expr esses a measura bl e -r esu l ts orienta tion
FIGURE 4.2 A Planning Project’s objective that expresses a measurable-results orientation