Page 159 - Introducing Cultural Studies
P. 159
edia Codes
Media codes can be
internalized as forms of mental
representations. Thus people
can, and often do, think in
moving pictures with
flashbacks, fast and slow
motion, and dissolving into
another time, another place.
But these codes can also be a
subtle form of advertising.
Codes feed on codes and the world becomes awash with
coded individuals.
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