Page 156 - Introducing Cultural Studies
P. 156

There  are four  basic  components  to the  media  industry that
            packages  the  messages  and the  products.


                 The  message  or the  product  itself.
              The  audiences who imbibe the  message
                   and consume  the  products.

                The  ever-changing  technology  that
              shapes  both the  industry  and the way
                 the  message  is communicated.

                        And the final  look
                         of the  product.












































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